Segment your audience by building segments and lists As I told you previously, one secret to success is the ability to segment your
audience and oﬀer new products to existing segments all the time.
Klaviyo's segmentation options are fantastic. My most used option is "segment
by purchased products". That allows me to build and automatically update
segments that contain all the people who bought, e.g., beauty products.
Later it's easy to send promotional emails about new beauty products to my
Create automated email flows This is a real money maker. When you invest some time and eﬀort in building
automated email flows for your leads and customers, Klaviyo will be
generating sales 24/7/365.
What is an automated flow?
Flow is a series of emails that will be sent to subscribers when flow triggers.
You have several trigger options for flows, and only your imagination is the
limit for what you can build.
For example, you may create a "welcome series" for new customers. The flow
will trigger when the first purchase is made. After that, you can choose time
intervals when emails will be sent. They may get coupon codes as a gift for
new customers, and you can ask them to follow your brand on social media.
Abandoned cart flow is maybe the most used flow, and you will find a
template for it in Klaviyo.
Sync audiences to Facebook (e.g.) Klaviyo's integration with Facebook helps you automate retargeting
advertising and include/exclude segments into your advertising campaigns.
You can turn automatic sync on for any of your Klaviyo segments to Facebook
custom audiences and use that audience in advertising.
For example, if you want to advertise your beauty products to your existing
beauty customers, you can sync your beauty segment to Facebook and show