So what can Klaviyo do?
Here is a list of core features:
• Create email campaigns
• Create automated email flows
• Segment your audience by building segments and list
• Sync audiences to Facebook (e.g.)
• Analyze results (clicks, opens, sales, LTV, engagement, etc.)
And
to build successful e-commerce, you will need all of these.
Let me explain each of these.
Create email campaigns
This is the most basic feature of all email marketing apps; sending emails to
various lists of people. Klaviyo got an easy-to-use
drag and drop editor, and
you can create visually attracting emails and add CTAs to your emails.
You have an option to A/B test, for example, the email's subject or the entire
content.
I have also noticed that not all email marketing apps have a feature that allows
you to schedule emails by receivers' timezone. If I schedule the campaign for
tomorrow at 2 PM, I want my subscribers to receive it at 2 PM in their
timezone.. not mine. In Klaviyo that is possible, but not with all apps.
After
sending campaigns, you will see all the data; open rate, click rate, sales,
etc.
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