ABSTRACT: When analyzing the entire exhibition context present at the National Museum
of Immigration and Colonization - MNIC and layout of a mill mate in fragments exposed
within a space of visitation Museum, this article aims to discuss the reasons that led the
Museum to leave in the background the entire production of yerba mate, which transformed
the economy of Joinville in the late nineteenth and early twentieth century. Thus, from its
disposal museográfica the MNIC presents itself as a museum etnizado, discursively favoring
the German-Brazilians. Referring investigate these findings visitation spaces that make up the
museum and how the collections are distributed within this memory location.
Keywords: National Museum of Immigration and Colonization, ethnicization, german-
brazilian and luso-brazilian.